Senior Manager, Social Media

About the Role

We are looking for a digital-obsessive Social Media Senior Manager to lead Madeby Collective’s social team. As a brand incubator, we are growing new brands and lean heavily on the strength of our social media platforms to help drive awareness and engagement for all our brands, including Complex Culture, Refreshments, Tresluce Beauty and ITEM Beauty. You will collaborate closely with brand managers to meet shared business objectives while creating social media strategies for each brand. As an integral part of the marketing team, you will work with in-house creative teams, your social media team, and external content creators to execute and deliver on key metrics.  

This role will support the Madeby Collective Brand Managers and will lead a team of Social Media Coordinators to ideate, strategize, execute and analyze social media content that supports our brands on our key focus platforms of Instagram and Tik Tok. We’re looking for candidates with exceptional creative and organizational qualities who enjoy creating new strategies to reach/engage different segments of consumers in a changing social media environment.  

We are a goal-oriented team and we have fun running towards these goals. Madeby Collective is a dynamic, fast-paced working environment where every social team member’s impact is valued by the entire company. This is an incredible opportunity for a social creative with an incomparable eye for detail, deep knowledge of social platforms and an entrepreneurial spirit to find new ways to get things done.

What You’ll Be Doing

• Lead social media strategy and initiatives for Madeby Collective brands and oversee execution of all social content and activations. 
• Collaborate with Brand Managers to develop and oversee social content calendars that align with brand objectives and promotions across social, email, e-commerce, and retail activity.
• Oversee briefing and execution of all social content posted on owned brand channels, shared with retail partners on behalf of the brand, or sponsored brand content on creator platforms.
• Lead community management/strategy to build and nurture brand community
• Lead the social team’s efforts to achieve weekly, monthly, annual goals on Instagram and TikTok 
• Ideate and pitch unique, engaging social media activations to develop innovative custom content that breaks through the social clutter.
• Work closely with cross-functional partners in the Brand, Creative, Experiential, Brand Operations, Influencer, E-commerce, and Lifecycle Marketing teams 
• Report insights gained from monitoring performance to internal stakeholders regularly -- weekly and monthly.

• Curate and obtain approval to repost images, videos, and creator channels that align with each brand’s values to articulate brand positioning.
• Monitor trends (and implement as needed) in social media platforms, tools, applications, design, and strategy
• Work with Creative to establish social media guidelines for each brand

• What We’re Looking For

• 6+ years of experience in a social media role, with hands-on experience publishing to social platforms, creative development of content for Instagram, TikTok, Facebook and YouTube. 
• Bachelor’s degree in related field
• Solid understanding and experience of social media across all platforms with significant expertise in Instagram and Tik Tok
• Strong knowledge of the beauty or fashion industry
• Experience working with influencers, talents, and/or digital content creators
• Excellent verbal and written communication skills
• Enjoys working collaboratively with cross functional departments and with all levels in the organization
• Detailed, organized, analytical. Proven ability to evaluate results and pivot to optimize plans when faced with challenges
• Entrepreneurial. Able to exercise judgment within defined brand guidelines to make decisions and drive the team forward independently.

Bonus if You Have

• Experience managing direct reports
• Experience managing boosted post budgets
• Experience managing paid social media/digital campaigns 

What We Offer:

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Paid Time Off
• Work from home flexibility
• Medical, dental & vision insurance
• Free Glam Bag Plus or BoxyCharm subscription  
• Learning & development programs

ABOUT US

Beauty for All is the home of the largest beauty subscription brands in the world: IPSY and BoxyCharm, as well as brand incubator, Madeby Collective, and personal care brand, Refreshments and have a beauty community that’s over 30M strong.

IPSY, a Beauty For AllI brand, was founded in 2011 and is the largest beauty subscription in the world. IPSY delivers customized Glam Bags leveraging IPSY Match, a proprietary technology that analyzes hundreds of attributes to delight each member with personalized beauty products perfect for their lifestyle. IPSY strives to make beauty more inclusive and welcoming to all.

BoxyCharm, a Beauty For All brand, was founded in 2013 and continues to be a leader in the beauty subscription industry experiencing immense growth year over year. BoxyCharm is the #1 searched beauty box brand on YouTube and was named one of the fastest-growing companies in the nation by Inc Mag. BoxyCharm champions self-expression and has a huge presence on social media with an avid community of beauty enthusiasts.

Madeby Collective, a Beauty for All brand, was founded in 2019 and is a beauty brand incubator that partners with luminaries to develop quality, first-of-a-kind products for diverse communities. It’s home to Item Beauty, a Gen Z-focused clean beauty brand co-founded by Addison Rae, TikTok’s #2 largest star, and Complex Culture, an award-winning beauty brand for time-pressed millennials. Combining social listening with hard data, Madeby Collective fulfills unmet consumer needs, drives authentic connections, and creates unexpected experiences that disrupt beauty norms.

Refreshments, a Beauty For All brand, was founded in 2020 and is a direct-to-consumer personal care brand with extra fun face and body essentials, perfect for jazzing up any bathroom routine. Refreshments set out to create the highest quality products at the best value. All products are formulated with clean, cruelty-free, gluten-free, 100% vegan ingredients, sustainable packaging and are available on Refreshments.com and through a membership at IPSY, the largest beauty subscription in the world. 

Beauty for All inspires everyone to express themselves, making beauty accessible for all. Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression. Headquartered in San Mateo, with offices in New York, Miami, Santa Monica, and Argentina, BFA brings together a diverse group of entrepreneurial thinkers and creative problem solvers with a penchant for getting things done.

EEO Statement: We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.

Please click here to our CCPA notice.