About Us

Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression.

Marrying our data-driven thinking and obsession for beauty, we've created a proprietary technology platform with some of the world's best engineers and data scientists across Silicon Valley, Argentina, and beyond. Leveraging millions of member data points, we've built some of the largest beauty subscriptions in the world and developed beloved new DTC brands.