Head of Growth / SVP Growth - Remote Eligible Role

Head of Growth / Senior Vice President Growth / SVP Growth

About the Role:

We are looking for a passionate, hungry Head of Growth to lead and develop our best-in-class growth team. Our ideal candidate mixes a growth hacking mentality with analytical and creative thinking and is obsessed with developing strategies for new user acquisition. We’re looking for an entrepreneurial leader who has experience managing online and offline paid media campaigns, non-paid activations, loyalty and referral programs, and can lead key growth initiatives with our product & engineering team.

Do you thrive in a fast-paced environment, have an analytical mindset, love to navigate the ever-evolving digital media landscape and want to help our company grow? If so, we want to hear from you!

• Leadership: Manage and develop a growth team of 12+ people for our BFA brands - IPSY, BoxyCharm, Refreshments, Madeby Collective and international, with a heavy focus on our subscription brands. Serve as the lead and liaison with senior cross functional leaders in brand, lifecycle marketing, product & engineering, finance, operations, member cycle and international.
• Growth Strategy: Develop and iterate on the growth strategy for all brands to ensure we achieve our business KPIs and maintain set cost per subscriber (CPS) and LTV/CAC goals. 
• Paid Media: Lead the paid acquisition team, specifically helping to optimize and diversify digital media channels and paid social. Assess opportunities to expand into more offline channels, while still maintaining and achieving key business KPIs. Must have a strong pulse on evolving paid channels and algorithm changes.
• Non-Paid: Develop a strong non-paid strategy, helping to bring back more organic growth. Partner with cross-functional teams to bring strategies to life, specifically product/eng, brand and lifecycle marketing teams. 
• Product Led Growth Strategy: Lead and manage all user acquisition flows and growth initiatives in partnership with the product team, constantly iterating and optimizing flows to improve conversion and developing new ideas to acquire members
• International: Develop strategies and budgets for international user acquisition.
• Commerce: Develop strategies to acquire or retarget customers leveraging our commerce offering.
• Reporting & Budget Management: Work with analytics and finance teams to report out on key business metrics and manage growth spend and efficiency.

What We are Looking For:

• Bachelor’s degree
• 15+ years experience in growth marketing, paid and non-paid acquisition
• Leadership experience and management of a team of 12+
• Experience managing a paid media budget of eight figures or more
• Deep understanding of digital and paid social media channels
• Deep understanding of non-paid channels (SEO, organic, referrals, etc)
• Experience working with product and engineering teams on flow optimization
• Subscription or consumer goods experience is a plus
• International experience is a plus
• Analytically proficient 
• Detail-oriented and organized
• Entrepreneurial and able to work in a fluid, fast-paced environment
• Deep passion for growth hacking

What We Offer:

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Paid Time Off
• Work from home flexibility
• Medical, dental & vision insurance
• Free Glam Bag Plus or BoxyCharm subscription
• Learning & development programs